Alibaba owns food delivery service Ele.me (饿了么) and restaurant review Koubei. Amap is a navigation app. Fliggy is a travel booking platform. As of twelve months ended on September 2021, there are more than 350 million Annual Active Consumers. There are 2.8 million Annual Active Merchants. There are more than 1.1 million Monthly Active Riders.
Ele.me AAC Growth achieves 28% year-on-year growth in September 2021. Ele.me On-Demand Order growth is more than 35%.
Market Overview
There is various competition from Meituan Dianping, JD.com and DiDi. The China market growth outlook is set to grow by a CAGR of 13% from RMB 20 Trillion in 2020 to RMB 35 Trillion in 2025. There is another RMB 15 Trillion of market share to capture.
The above image reinforces that the market is still in the early stage of development. By mid stage between Phase 1 and 2, the DAU can reach 300 million.
Ele.me app aims to progress from restaurant-to-home to everything-to-home. It aims to move from food delivery, then brings in the retail to bring to your doorstep. The final milestone will be everything to home. There is full coverage of all categories with a multi-tier fulfillment network. There are options of within one-hour delivery to half-day delivery. Ele.me capitalize on different entry points within Alibaba’s ecosystem such as Taobao and Tmall. Ele.me’s order growth for non-restaurant total has grown 79% year on year. Ele.me’s order growth year-on-year for liquor stores and pharmacies is more than 100%.
Amap App and Auto Peak DAU achieve more than 200 million during the Golden Week Holiday in October 2021. It links consumers to merchants. Consumers can discover local services on the map for dining, gas stations, things to do, places to visit. The integration of local consumer services business is paying off. Koubei through Amap-enabled GMV growth achieves more than 500% for the month of October 2021. Fliggy through Amap-enabled GMV growth achieves more than 50% for the month of October 2021.
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